Pricing
Priced like the ledger: per estate, per location
Three numbers, all printed: a free audit, an 11% management fee with a €1,250 floor, and €95 a month per location beyond your first five. The market runs 10 to 20% of spend; the location fee is what keeps branch-level work honest instead of blended.
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Location audit
Free
- ✓ One line per location: spend, CPL, CVR
- ✓ Benchmarked against 2026 vertical medians
- ✓ Three biggest gaps, priced
- ✓ Four working days
Ongoing
Management
from €1,250/mo
or 11% of ad spend, whichever is greater
- ✓ Google Ads + Local Services Ads, one fee
- ✓ Per-location campaigns, budgets, and tracking
- ✓ Weekly query reviews, logged changes
- ✓ Monthly branch ledger, one line per site
- ✓ Geo experiments and launch playbooks included
- ✓ No setup fee · 3 months, then rolling, 30 days notice
Scale
Per location
€95/mo
Per location beyond your first five. Funds the branch-level reporting and per-site campaign work; nothing hides in a padded percentage.
Worked examples
| Estate | Monthly spend | Monthly fee | Effective rate |
|---|---|---|---|
| 8 dental practices | €14,000 | €1,540 + €285 = €1,825 | 13.0% |
| 23 gyms | €19,000 | €2,090 + €1,710 = €3,800 | 20.0% |
| 9 garden centres | €32,000 | €3,520 + €380 = €3,900 | 12.2% |
| 40-site franchise | €75,000 | €8,250 + €3,325 = €11,575 | 15.4% |
The math is deliberately visible: the base fee scales with spend and the location fee scales with reporting complexity. High-location, low-spend estates pay proportionally more because they genuinely cost more to run well; a blended cheap quote for the same estate means someone plans to blend the work. Market context: 10–20% of spend is the standard band, and the engagement diaries in our engagements section show what the fee buys week by week.
Fair questions
Why is the audit free when others charge for theirs?
Because it doubles as our qualification step. Building the per-location table tells us whether the estate has enough headroom to be worth managing, and it tells you whether we see things your current setup misses. Roughly a third of audits end with us recommending no change, in writing.
What does the per-location fee cover?
The €95 monthly fee per location beyond your first five funds the branch-level work: separate campaigns, budgets, tracking, and a ledger line per site. It is what makes a 40-location report sustainable at an 11% base fee, where most agencies would either blend the account or double the percentage.
How do your fees compare to the market?
Industry surveys put agency fees at 10-20% of ad spend, with retainers running roughly €600 to €7,000 a month by scale. Our 11% with a €1,250 floor sits at the efficient end, and the location fee is transparent instead of hidden inside a padded percentage.
Can we leave easily?
The first quarter is committed; after that it runs month to month with 30 days notice and no exit fee. Accounts, tracking, and the full ledger history live in your own logins, so leaving costs you nothing but the goodbye email. We keep clients by being useful, never by holding hostages.