Engagements
Week by week, branch by branch
Each engagement is told as a diary: what happened in which week, which branches moved, what failed on the way. Figures are kept inside published benchmark ranges and brands stay anonymized; the sequence of work is exact.
3.4
median blended ROAS, managed brands
€4.1M
spend managed, 12 months
2.7×
median best-worst branch CPL spread
Dental group · 12 locations · 14 weeks
ROAS 2.6 → 4.2
Read the diary →Six branches carried twelve. A per-branch rebuild, a 31% budget reallocation, and the week the account stopped pretending.
Garden centres · 9 stores · 90 days
ROAS 1.7 → 2.9
Read the diary →Click-and-collect was invisible to bidding. Counting it changed which stores deserved budget, then Shopping followed.
Gym chain · 23 sites · 8 weeks
Trial CPL €38 → €19
Read the diary →Three written-off sites turned out to be phone-heavy performers the moment calls counted. Trial cost halved in eight weeks.
What the three diaries share
- Each began with the free per-location audit; in all three, the structural problem surfaced there, before any media change
- Each fixed measurement before bids: two call-tracking installs, one click-and-collect conversion rebuild
- Each moved budget between branches on controlled evidence, never on seniority
- None needed extra creative spend, a landing-page project, or a replatform
The routines behind the diaries are documented across the service pages and the guides, benchmark sources included.
Fair questions
Why are engagements told as week-by-week diaries?
Because the order of work is the honest part. A before-and-after number hides the two flat weeks, the failed test, and the moment budget moved between branches. The diary format keeps all of it, which is also how our clients experience the engagement from inside.
Why don't you name the brands?
The diaries contain branch-level economics: spend, cost per lead, and capacity constraints that competitors would love to read. What you get is the true sequence of work with illustrative figures that mirror each engagement's real shape and sit inside the vertical's published bands.
Are these results typical?
Typical of estates arriving with structural problems: blended budgets, uncounted calls, no per-branch view. Our median across 11 brands is a 3.4 blended ROAS, but every diary shows a different route there, and a tidy account has less headroom than any of these three had.
Your diary starts with the audit
Free, four working days, one line per location. Week one of every diary above looked exactly like this.
Request your free audit